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Lead generation form

For B2B companies, agencies and consultants who need to know which enquiries to call first. A few closed questions sort leads as they arrive, and the sheet becomes the list your sales team works from.

Use this template

Copies the form into your account after you sign in with Google. You can change anything before publishing.

Lead generation form· preview, nothing is sent

Columns in your Google Sheet

Each response becomes one row with these columns.

_submission_id_submitted_at_form_versionNameWork emailCompanyYour roleCompany sizeWhat are you looking for?When do you expect to decide?What made you look into this now?Send me occasional product news by email. I can unsubscribe at any time.

What this form asks, and why

  • Namerequired For a personal first reply.
  • Work emailrequired 'Work email' tells people which address you want, and the domain shows the company.
  • Companyrequired Lets you look the company up before you call.
  • Your role Shows whether you're talking to the person who decides.
  • Company sizerequired Ranges are quick to pick and simple to sort by.
  • What are you looking for?required Filter demo requests for sales and keep 'just researching' for a newsletter.
  • When do you expect to decide? The column that tells you who to call first.
  • What made you look into this now? Optional, and often the most useful line for the first call.
  • Send me occasional product news by email. I can unsubscribe at any time. Optional and unticked, so its TRUE/FALSE value and the submission time are a record of who actually opted in.

Fields people often add

  • Phone
  • Country
  • Website
  • How did you find us?

Common mistakes

  • Treating a form submission as permission to send newsletters: keep marketing consent as its own optional box. In the US, CAN-SPAM also requires an opt-out in every marketing email.
  • Too many required qualifiers: each one can cost leads. Make only the questions that change who follows up required.
  • Expecting campaign tracking: this form doesn't capture UTM parameters yet. Ask 'How did you find us?' with fixed choices instead.
  • Free-text company size and timeframe: you can't sort '50ish' against 'about 40 people'.

Share it or put it on your site

Publish to get a link on freelyforms.link, or embed it on your website. Responses go to your Google Sheet.

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